Choosing a website builder is a big decision. In 2025 about 43% of the websites were created using WordPress. And only 3.8% of the sites were created with Wix. WordPress is more famous because of its customizability and scalability.
That makes it great for teams looking for long term business. making it great for teams thinking long-term. Wix is ideal for fast launches, especially if you’re building a training site, a portfolio, or something simple.
This breakdown helps you pick based on your budget, tech comfort, and growth plans.
Launch and Ease of Use
If you want to launch fast with zero coding, Wix stands out. It has a clean, drag-and-drop editor and AI that builds layouts in minutes. Wix offers hosting. And security.
Which means you don’t need any backend setup. That’s great if you are short on time and lack technical skills. On the other hand, WordPress requires more effort. You’ll need to pick a host. Install themes.
And manage plugins. But once you have set up tools like the Gutenberg editor. You can start using it as a drag-and-drop builder like Wix. Beginners will like Wix for simplicity, but WordPress wins if you’re aiming for deep control down the line. Wix’s all-in-one feel is smooth, but WordPress gives you more room to grow. If you are looking for your own custom WordPress website, then be sure to check out our website design services for all CMS based platforms like WordPress, shopify, woocommerce and even custom-coded websites.
Design and Flexibility
Wix has a lot of beautiful templates. But once you go live you cannot change that template. That’s a drawback if your brand evolves. WordPress gives you thousands of themes and 60,000+ plugins, which let you change your layout or add complex features anytime.
Tools like Elementor let you design visually while still benefiting from WordPress’s power. Want custom code or marketing integrations? You’ll hit a wall faster with Wix. If your site needs to stay lean, Wix works.
If it needs to grow, WordPress handles it with ease, from business growth web builders to LMS platforms.
Scaling and Performance
As your business expands, so do your website needs. Wix can handle light to moderate traffic, but complex features or big traffic spikes require pricey upgrades. WordPress scales better through hosting plans shared, VPS, or cloud so you only pay for what you need.
Want an online store? WooCommerce, built for WordPress, is free to start and integrates with hundreds of business tools. With Wix, advanced eCommerce features require higher plans and app add-ons.
For long-term performance, WordPress gives you better site performance optimization, flexible hosting, and reliable uptime when it matters most.
SEO and Site Visibility
SEO helps your customers find you. WordPress wins here by a mile. It includes plugins like Yoast SEO. And Rank Math. These tools give you more control over the site’s metadata, sitemaps, and structured data like Schema, and speed. These technicalities matter when you’re targeting competitive search terms.
Wix gives you basic SEO built in. Plus AI recommendations. But it’s more advanced. If you plan on scaling content. Optimizing more deeply. Or ranking on Google for difficult keywords.
WordPress’s SEO plugins can make it easy for you. It also supports performance plugins. These plugins improve mobile load time and Google Core Web Vitals.
Pricing Breakdown
Wix is great for simple pricing. Plans start free, with paid tiers from $17/month and up, depending on features. That includes hosting and basic eCommerce. But extra apps can quickly raise monthly costs.
WordPress is free software. You’ll pay for hosting ($5–$30/month), premium themes, and optional plugins. But you own your setup, and long-term costs often end up 30–50% lower than Wix.
Especially as you grow. For eCommerce, WooCommerce has a freemium model that scales affordably. If you’re budget-conscious short-term, Wix works. If you’re planning ahead, WordPress gives you more value.
What’s Right for You?
Go with Wix if you want a polished website instantly. It’s ideal for freelancers, quick launches, and lean teams. Choose WordPress if you plan to publish content, scale your marketing, or run complex features like courses or memberships.
WordPress gives you hosting scalability, better SEO, and ownership over your site. Many users actually start on Wix and migrate to WordPress later. To avoid that, think ahead. If you’re building a business.
Not just a website. WordPress is often the better bet.
Final Takeaway
For growing businesses, it’s ideal to go with WordPress as it offers more freedom. Power. And futureproofing. Wix delivers speed and ease, but scaling is harder. WordPress may take more work upfront, but it rewards you with full control. If you want help making the most of WordPress, Facilitator Solutions provides custom implementation so you can launch smarter, faster, and with confidence. Visit Facilitator Solutions to get your free audit today!